What are some rationales for requiring end users to create an account when they do their online shopping?

1. Why is account creation important?
2. Why might shoppers want to set up an account on a retail web site they use often?
3. Why create an online account?
4. What issues might there be with creating accounts online?

Why is account creation important?

Creating an account enables you to build a more meaningful and interactive relationship with the retailer. Customer accounts allow online retailers to learn your unique preferences and personalise the on-site experience by providing tailored recommendations and a record of previously browsed products.

Why might shoppers want to set up an account on a retail web site they use often?

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience.

Why create an online account?

Creating an online account is easy, will save you time and will empower you to take control of your energy usage. There are many benefits to an online account: 24/7 access to your account information.

What issues might there be with creating accounts online?

The primary concerns, as we see them, are information security, in terms of safe data transferal, back-up, and storage of data, and the encryption and safety of information such as credit card info, passwords, etc.